Fruit powders are emerging as a dynamic force in the food and beverage industry. Market projections indicate that the sector will be valued at approximately US$ 54.55 billion by 2024, with a steady compound annual growth rate of 6.7% anticipated through 2034. This robust growth is expected to push global fruit powder sales to around US$ 104.26 billion by the end of 2034, underscoring the sustained momentum of this market segment over the next decade.
This market expansion is being fuelled by the growing demand for foods with a longer shelf life as well as the rising demand for seasonal goods. Plus, this particular category is also being stimulated by increasing government measures to promote Organic food, while there is the pull of consumers who are taking more interest in the ingredients within the food and drink they consume making informed decisions about the products they purchase.
These growth factors and opportunities are also coupled with the fact that that fruit powders contain no artificial colouring or preservatives, so they are ideal to be used across different formats, including beverages, coffee drinks, powdered protein shakes, fermented alcohol, juices, and smoothies. Depending on the grade chosen, fruit powders can also be used in biscuits, cereals, teas and infusions. All these benefits have contributed to the extensive utilization of fruit powder in the food and beverage industry. making them an exceptionally adaptable ingredient.
Fruit powders are obtained from dehydrating fruit into a fine dry powder through methods like freeze-drying, spray drying or air drying. It can be derived from a variety of fruits, such as berries, citrus fruits, tropical fruits as well as everyday fruits such as bananas. The nutritional richness and health benefits of fruit powder derived from these processes have been scientifically validated.
Green Origins Banana Powder sales are reflective of this global growth in fruit powders, seeing a sales increase of 156% between 2022 and 2023, and this sales increase is set to grow further in 2024.
The reason why Banana Powder sales are growing significantly is due to escalating food prices. Banana Powder can provide nutritional content but can stretch further than whole foods. Used by food and drink manufacturers, Banana Powder can be a standalone ingredient, as well as being incorporated into blends. Plus, thanks to its nutritional make up, it can also be used as a flavouring and sugar substitute, making this ingredient a must have for food and drink manufacturers.
This product is just one of Green Origins 80 Organic and sustainable superfood ingredients on offer currently. All are certified by the Soil Association and Green Origins is leading the way in food safety within the wholefood, superfood, and food supplement category, undertaking robust product safety and risk assessment on all products they produce, to give customers confidence that the products they select are the best in class in terms of quality and transparency.